Yusen Group Opens a “New Perspective” on Its Participation in the China International Import Expo, Building a Green and Ecological Civilization for Chinese Brands
2024-12-07
Yusen Group
Opening a “New Perspective” on Exhibiting at the CIIE
Building a Green and Ecological Civilization for Chinese Brands
———— Introduction to the China International Import Expo ————
On November 5, the 7th China International Import Expo 2024 was successfully held in Shanghai. This year’s event boasted a total exhibition area of over 420,000 square meters, bringing together international organizations and enterprises from 152 countries and regions, including 297 Fortune Global 500 companies and industry leaders. Notably, Yushen Group unveiled a creatively designed and socially impactful public-service exhibit, offering a “new perspective” on its participation in the expo and showcasing the core, internally driven commitment of Chinese brands to green development to the world.
This public-service exhibition at the China International Import Expo is jointly initiated by Yushen Group, Shuzan Annuo, China Paper, and COSCO Shipping Specialized Carriers. Organized by the Public Education and Communication Center of the Ministry of Ecology and Environment under the “Green Life, Blue Future” public welfare campaign, the initiative has solicited environmentally themed children’s artwork and short eco-friendly videos from 122 cities nationwide, with the aim of promoting and putting into practice the value-driven path of green development in society.
A new line of “Green Living, Blue Future” charity-themed tissues was unveiled on site.
Yusen Group will steadfastly uphold its brand philosophy of “living in harmony with nature,” while simultaneously promoting environmental awareness and civic responsibility among children and young people, fostering an eco-friendly cultural ethos, and contributing to China’s ecological conservation and environmental development.
At this year’s China International Import Expo, Yushen Group signed a cooperation agreement with Suntory Holdings, a global leading producer of commodity wood pulp, to launch “100% bio-based wood-pulp paper products.” This makes Yushen one of the first Chinese brands in the industry to adopt 100% bio-based wood pulp, injecting environmental sustainability, ecological responsibility, and uncompromising quality into the tissue and personal-care sector. By embedding quality into everyday life, Yushen is spearheading the industry’s transition toward green development.
After 18 years of brand development, Yushen Group has successfully established three major green production bases in Baoding, Hebei; Tai’an, Liaoning; and Chongxin, Gansu, thereby embodying its brand vision of “coexisting with nature.” The company has created a more environmentally friendly, natural, and safe product ecosystem, empowering the industry with high-quality, premium value propositions.
Leveraging its green-products business and philanthropic ecosystem, Yushen Group has seamlessly integrated its offerings across multiple channels and ecosystems, achieving an annual production capacity of 500,000 metric tons of household paper and reaching a cumulative consumer base of 1 billion. In doing so, the company has taken the lead in translating the national Dual-Carbon Strategy into concrete business practices. By steadfastly upholding corporate social responsibility and striving to strike a balance among commerce, environmental protection, and industrial development, Yushen Group adopts a brand ethos of “harmony with nature” to continuously break down industry barriers to green initiatives and carbon neutrality, thereby fostering a distinctive Chinese ecological civilization that reflects the unique characteristics of domestic brands in the new era.
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